Vancouver highway billboards get digitized

by all | 20 November 2012 4:29 pm

Throughout November 2012, the out-of-home (OOH) advertising company Titan is expanding its inventory of digital billboards in the Vancouver area, installing them alongside select highways.

The displays are being installed at four sites:

• Highway 91, just south of the Queensborough community, where daily commuters enter and exit New Westminster and Burnaby, B.C.
• Highway 91A, beside the Queensborough Bridge, where commuters travel to and from New Westminster and Vancouver.
• Columbia/Stewardson Way, north of the Pattullo Bridge, passed by residents of Burnaby, Surrey and Delta, B.C., as they commute to and from Vancouver.
• Trans-Canada Highway 1, visible from the Brunette Interchange, which residents of Burnaby, Surrey and Coquitlam, B.C., use as a thoroughfare to and from Vancouver.

Each billboard is double-sided, for a total of eight digital faces. Three will be 4.3 x 14.6-m (14 x 48-ft) superstructures, while one will be 3 x 10.7 m (10 x 35 ft). All will run a one-minute loop of content, with six advertisers featured in 10-second increments.

“Some of Canada’s most highly travelled highways run through Vancouver,” says Jörg Cieslok, Titan’s executive vice-president (EVP) and general manager (GM) for Canada. “Our screens will stand out on these thoroughfares, with little to no other advertising competing for attention.”

Source URL: https://www.signmedia.ca/vancouver-highway-billboards-get-digitized/

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