Vedder’s Toronto fundraiser gets a bright idea

by Matthew | 18 February 2012 3:02 pm

[1]During the 2011 Toronto International Film Festival (TIFF), when rock band Pearl Jam was in the city to support the documentary Pearl Jam Twenty and to perform a sold-out concert at the Air Canada Centre (ACC), front man Eddie Vedder also performed at a charity fundraising event at a private residence, where NanoLumens’ flexible digital signage technology also took centre stage.

A 2.8-m (112-in.) NanoFlex light-emitting diode (LED) display was hung from the Toronto house’s balcony, as part of the event organizers’ efforts to turn the backyard into a temporary concert venue. The waterproof screen was provided by Canadian distributor APG Displays.

“There’s a reason most concerts take place at night” says David Weatherhead, APG’s vice-president (VP). “Stage lights and video displays are easiest to see in the dark. For a midday concert where video is shown in direct sunlight, the display has to be exceptionally bright for people to see it. The NanoFlex display excelled in this regard.”

[2]The outdoor event drew more than 250 guests and raised more than $600,000 for Artists for Peace and Justice (APJ), a celebrity-backed organization established in 2009, which used the funds to help open a new building for the Academy for Peace and Justice, the first free secondary school serving very poor students in Port-au-Prince, Haiti.

“When APJ told us what they wanted to do, we decided to lend a hand to the cause and provide the NanoFlex display for the four-hour event,” says Weatherhead. “We were able to hang the screen right over the back porch of the house in less than an hour because it’s so light. I wouldn’t be comfortable doing that with any other display.”

Source URL: https://www.signmedia.ca/vedders-toronto-fundraiser-gets-a-bright-idea/

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