The move aims to simplify OOH media buying processes for Alberta-based agencies and clients, responding to the industry’s demand for streamlined solutions. Photo courtesy VENDO Media via Instagram
Out-of-home (OOH) media company VENDO Media has secured exclusive rights to represent Captivate’s digital network in Alberta, marking a development in the province’s advertising landscape. The partnership grants VENDO responsibility for all ad agency and client activity related to the upscale screens of Captivate—an on-the-go news and entertainment network—strategically placed in premier office towers and luxury residential properties.
Captivate’s digital network, known for connecting brands with upscale consumers and business decision-makers, spans more than 350 buildings and 2,000 screens across Canada. In Alberta, Captivate’s presence encompasses 75 buildings and 503 screens.
Sylvio Deluca, president of VENDO Media, sees this partnership as a perfect alignment of resources and expertise. He says, “With media buyers looking for streamlined ways to buy OOH, this consolidated effort between VENDO Media and Captivate will help make the process easier and offers a full Outdoor and Indoor solution for Alberta.”
Barb Huggett, general manager and senior vice-president of ad sales at Captivate, expresses enthusiasm about the collaboration, saying, “With their strong in-market sales team presence and complementary assets this collaboration offers an exceptional solution for agencies and clients in Alberta.”
The move aims to simplify OOH media buying processes for Alberta-based agencies and clients, responding to the industry’s demand for streamlined solutions. Combining VENDO Media’s expansive reach with Captivate’s precise audience engagement, advertisers can anticipate a specialized advertising platform finely attuned to the regional market.
