Vertical Impression, Rogers Sports & Media partner to create new multi-channel opportunities

by all | 4 February 2021 11:51 am

Vertical Impression has entered a partnership with Rogers Sports & Media, which will allow the former’s ad inventory and advertising analytics to be offered as part of Rogers Sports & Media’s omnichannel advertising offering.[1]

Vertical Impression has entered a partnership with Rogers Sports & Media, which will allow the former’s ad inventory and advertising analytics to be offered as part of Rogers Sports & Media’s omnichannel advertising offering.

Residential digital out-of-home (DOOH) advertising company Vertical Impression has entered an exclusive sales partnership with Rogers Sports & Media.

According to the agreement, Vertical Impression’s ad inventory and advertising analytics will be offered as part of Rogers Sports & Media’s omnichannel advertising offering.

“This partnership presents an amazing opportunity for both organizations,” said Vertical Impression’s co-founder and CEO, Fouad El-Masri. “Our platform plays very well with mixed media buys and our residential positioning has proved to be extremely resilient to the many changes the COVID-19 pandemic has brought.”

“We are aggressively expanding in the DOOH space,” said Rogers Sports & Media’s senior vice-president of revenue, Al Dark. “This collaboration will give our customers the ability to reach audiences across various locations at different times of day and complements our robust suite of offerings.”

Endnotes:
  1. [Image]: https://www.signmedia.ca/wp-content/uploads/2021/02/VI_SKip06-scaled.jpg

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