Trampoline retailer Springfree has implemented four-screen video walls at several of its stores, including one in Calgary, to help engage customers with images showcasing the benefits of its products.
In addition to highlighting Springfree’s claim of ‘the world’s safest trampoline,” the video walls display user-generated content from social media to showcase the fun nature of the brand. Tapology, a digital media agency in Concord, Ont., developed the project using Toronto-based Dot2Dot Communications’ Scala digital signage software platform, so it can be scaled up to reach other stores in Canada and the U.S. in the future.
“The video wall positions Springfree as a premium brand,” says Edward Menashy, CEO of Tapology. “It strikes the right balance as both a storytelling medium and an on-site ‘sales assistant’ that brings the experience of owning a Springfree trampoline to the forefront.”
