Reed Exhibitions, which organizes the Visual Communications (Viscom) international trade fair, has promoted division manager Petra Lassahn and press and corporate spokesperson Mike Seidensticker to executive management positions as authorized representatives.
Lassahn has worked in the trade fair business since 1987. She joined Reed in 2006, taking on responsibility for managing Viscom.
Seidensticker, meanwhile, joined Reed in 2003 to build up its communication department. In his new role, he will further expand strategic brand communications.
“Both Petra and Mike enjoy an excellent reputation in the international exhibition business,” says Reed CEO Hans-Joachim Erbel. “They’ll now take on new functions in addition to their existing duties.”
