Vistar Media experiences exponential growth in marketplace

by courtney_bachar | 11 March 2022 1:36 pm

Vistar Media, a global provider of software for digital out-of-home (DOOH), declared exponential growth during 2021. In the past year, the Vistar marketplace transacted 20,256 campaigns from 1462 individual advertisers, representing roughly $200M in programmatic billings.

The Vistar demand-side platform (DSP) manages the largest single share of programmatic OOH dollars transacted globally and is the trusted platform for programmatic and digital teams at the world’s largest agencies, and a long-term complementary partner to OOH groups.

The Vistar DSP is available for agencies and advertisers in Australia, Canada, New Zealand, Singapore, the United Kingdom, and the United States. The recently released version 6.0 features detailed bid management capabilities, visual campaign insights and marketplace discovery tools.

The Vistar SSP is currently active in 13 countries, representing just under 200 media owner networks globally. Inventory is available today from Australia, Canada, France, Germany, Hong Kong, Indonesia, Malaysia, Mexico, the Netherlands, New Zealand, the Philippines, Peru, Singapore, the United Kingdom, and the United States, with additional markets expected to launch in the coming months.

Source URL: https://www.signmedia.ca/vistar-media-experiences-exponential-growth-in-marketplace/

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