The first mural, by local artist Ronaldo, debuted at 144 Ossington Avenue in Toronto in April. Photo courtesy Volkswagen Canada
Volkswagen Canada introduced murals with “pollution-eating” paint in Ontario and Alberta. These murals cover 520.2 m2 (5,600 sf) and use paint that absorbs carbon dioxide, improving air quality for up to 10 years after its application. The first mural, by local artist Ronaldo, debuted at 144 Ossington Avenue in Toronto in April. Two more, by artists Margaret Cresswell/Murals By Marg and AJA Louden, were launched in May in Toronto’s Queen Street West and 10025 106 Street NW in Edmonton, Alta.
This initiative supports Volkswagen’s global commitment to sustainable mobility. Since 2017, the company has saved over 850,000 metric tons of carbon dioxide and aims to cut its dealer network’s carbon footprint by 30 per cent by 2030. In addition to the murals, Volkswagen is donating pollution-eating paint to the community-led BUMP Festival in Calgary, Alta. It also introduced a pollution-eating car cover for electric cars and a zero-waste detailing kit for owners.
“We’ve made significant progress as an organization and it’s become second nature to consider the sustainability and environmental impact of our work for the future of mobility,” says Edgar Estrada, president of Volkswagen Brand Canada. “These murals serve as a visual and engaging representation of our vision for a greener city and a greener world—where even street art helps to reduce carbon emissions.”
