With numerous considerations, including internal versus external application, wall type, graphics size, adhesive strength, and removability, choosing the right media will ultimately determine the success and lifespan of the graphics.
Fitted to a T
When it comes to fitting, it is crucial to allow enough time for the installation. Many elements need to be considered when applying printed materials and special attention must be given to avoid stretching the graphics. Anything that is disfigured will want to reconfigure back to its original state, decreasing adhesion and ultimately deforming the graphics.
The simple task of removing the liner can also play a factor in the success of an installation. It is recommended one removes the liner from the face film rather than the face film from the liner. This will reduce stretching, which could otherwise damage the overall impact of the finished graphics.
When installing the final product, it is important to plan the positioning of overlaps in advance, as these will be crucial to the result and the ultimate impact of the graphics. Deciding which panel gets fitted first will determine the way the overlaps will be seen, which is especially relevant when positioned near a door or entrance to a room.
Conclusion
Wall graphics present a great opportunity for printers by transforming a space without necessarily committing to a permanent change. However, for this benefit to stay in place many factors need to be considered, such as wall surface preparation, type of paint, and the type of adhesive on the print media. After all, the success of the installation lies in the preparation.
Dave Newbery is a regional sales manager for Drytac Europe. He has spent more than 30 years in the wide-format industry in sales and management. Newbery has worked for both distributors and manufacturers and has an in-depth knowledge of print media and equipment. He can be reached via email at davenewbery@drytac.com.
