A Walmart supercentre in Toronto recently changed its main identification sign to read ‘MOMmart,’ both to celebrate Mother’s Day and to launch a fundraising campaign for Children’s Miracle Network Hospitals (CMNH).
Walmart’s annual campaign supports mothers whose children are receiving care at Toronto’s Hospital for Sick Children (SickKids) and other health-care facilities across Canada. The retailer’s Morningside location was transformed on May 11 with the unveiling of the sign, followed by in-store festivities through Mother’s Day.
“This never-before-done transformation is our way of sharing, in one of our communities, our appreciation for moms everywhere,” says Tammy Sadinsky, Walmart Canada’s vice-president (VP) of marketing communications.
