Entro conducted extensive research into flight information displays (FIDs) before integrating them with the airport’s call-to-gate system, the first of its kind in Canada.
Timely transport
Among the many new features implemented to assist passengers in getting through Calgary International Airport with comfort and ease is, as mentioned earlier, the YYC Link, an inter-terminal transit system designed by GEC Architects to move people from concourse to concourse within the airport’s secure area. In addition to passengers and flight personnel, the compact shuttles carry customer care ambassadors who provide information to visitors about the airport, its services and Calgary attractions.
Entro developed a comprehensive wayfinding program for the YYC Link that both incorporates other airport signage standards and extends branding further. For reference, the team looked at how wayfinding information is provided in a graphic language in major subway systems.
“In a subway station, signs need to tell people both where they are and where they are going,” says McTaggart. “Typically, our research showed, the station you’re in is presented with a larger shape and the stations you’ve already visited are displayed in different colours from those you’re going to pass through next. With this in mind, we named the YYC Link stations A, B and C and used white, grey, and red signage in different shapes and sizes to indicate the passengers’ position within the system.”
This approach was based on the need for highly efficient, clear and functional signage.
“Airports have a huge time constraint, as everything is based on a flight schedule, so it is important to have clarity,” McCutcheon says. “Airports also have amenities, so when you get through, you have something to do, but flight times affect this, too. This is why the signage system needs to serve wayfinding needs within a very specific timeframe.”
As further phases of the compact transit system are worked through, Entro will continue retrofitting existing terminals with updated signage.
“We are proud to have been part of the international facilities project, bringing clarity to passengers and supporting a positive experience in their travels through the airport,” says McCutcheon.
Cristina Kelly is a communications and brand strategist for Entro. For more information, visit www.entro.com.
