Over the years, the company has evolved to offer a complete suite of services at all 13 locations.
SMC: What type of projects have you been working on recently?
SK: We’ve been working on a big project with Diogo Snow, a celebrity artist, on Art Basel pieces and cool car design projects.
SMC: How much of the installation process is handled in-house?
CB: Pretty much everything we do is in-house. We used to do our printing and decals elsewhere, but we’ve recently acquired a company that focuses on commercial vehicles and brought it inside our head office. The only thing we send out is the powder coating rims, because having the spray in the shop would be really bad for the wraps.
SMC: What tools, equipment, and resources do you use to complete your projects?
CB: We have a graphic designer, we have someone who runs our large-format printers and plotters, and then we have someone else who helps them print as well as does the install, because commercial printing and wrapping is completely different than just a regular colour change project.
SMC: What are the steps involved in your planning process?
SK: The customer will come in, and ideally, they’ll have their own graphics and their own logo already created. If not, we’ll send it to our graphic designer, and they’ll create a mock-up. The mock-up will go back and forth with any changes until the customer is happy, then once it’s approved, it’ll go into the printing room and the printers will print it out. At that point, we’ll already have the sizes and measurements of the vehicle. We always like to have the vehicle in-house before we start printing, in case any measurements are off, something isn’t aligning, or there’s something different on the vehicle—so we can catch it before we print the entire project. Once the project is printed and installed, we do a big reveal. We have a media team that does photos, videos, content—anything the customer can use for their own business, and we can put on our social media.
