YRT signs OOH ad contract

by all | 8 October 2015 8:30 am

[1]Pattison Outdoor Advertising has signed a multi-year contract with Ontario’s York Regional Transit (YRT) to sell out-of-home (OOH) ads on a fleet of buses operating across the region’s nine municipalities and connecting to neighbouring Peel Region and Toronto.

“We are excited to partner with YRT,” says Randy Otto, president of Pattison Outdoor. “By adding it to our growing Ontario transit advertising portfolio—which already includes the Toronto Transit Commission (TTC), Durham Region Transit (DRT), Oakville Transit and Milton Transit—we demonstrate our commitment to unmatched market reach and coverage.”

YRT’s services, which include dedicated lanes for Viva bus rapid transit (BRT), cover an area of 1,776 km² (686 sq mi) with nearly 1.2 million residents.

Source URL: https://www.signmedia.ca/yrt-signs-ooh-ad-contract/

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