In the days before digital signage, smartphones, social media and dedicated apps, travelling often involved a hectic, chaotic mix of paper schedules, maps and a lot of guesswork.
Almost everyone is familiar with vehicle wraps by now, but cars and trucks aren’t the only objects being wrapped with digitally printed vinyl graphics. The list of unusual projects includes everything from musical instruments to kitchen appliances to toilet seats—and even coffins!
When RioCan, reportedly the largest real estate investment trust (REIT) in Canada, began to renovate and expand Toronto’s Yonge Eglinton Centre, it took advantage of the opportunity to include digital signage in the plans from day one.
Point-of-purchase (POP) displays are one of the most commonly produced types of applications today in the digital wide-format printing sector. Both retailers and the third-party products they carry are constantly being refreshed, updated and rebranded, providing a more stable market than exists for many other promotional graphic formats.
At the end of the summer, nationwide movie theatre chain Cineplex began pilot-testing large-scale interactive video walls in the lobbies of three of its higher-volume locations in the Toronto area: the downtown Scotiabank Theatre and the suburban Queensway and Colossus Vaughan multiplexes.
As digital signage technology choices have increased and overall costs have decreased, the numbers of commercial deployments of indoor advertising-based and informational data networks have exploded.
Earlier this year, Northern Flags—a European supplier of fabric-based point-of-purchase (POP) displays, banners and flags—completed the printing, treatment and installation of a 20 x 10-m (65.6 x 32.8-ft) banner that reportedly purifies the air surrounding it.
World on Yonge is a new 4-ha (10-acre) mixed-use development just north of Toronto in Markham, Ont., with a single wayfinding and signage package visually connecting its various facilities, which include a public shopping mall, a hotel, two residential condominium towers, stores to serve residents, offices and parking lots.
In the summer of 2015, Toronto and other cities in Southern Ontario will host the 17th Pan American (Pan Am) Games and the fifth Parapan Games. They will represent the largest international multi-sport event held in Canada to date, about twice as large as Vancouver’s 2010 Winter Olympic Games.
Over the past two years, Cineplex Digital Solutions (CDS) has built a digital signage network for Scotiabank across Canada. One piece of this puzzle, a custom ‘digital mural’ structure at the bank’s new flagship branch in Toronto’s Yorkdale Shopping Centre, proved eye-catching enough to win an award.
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