Digital Signage: Why pixel pitch matters

Terms like high-resolution, high-definition (HD), ‘4K’ ultra-high-definition (UHD), Widescreen Ultra Extended Graphics Array (WUXGA), pixel density and pixel pitch get tossed around a great deal these days with regard to digital signage. It is important to demystify and place these terms into the proper context when investigating display technology for a particular application or project.

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Digital Signage: How software drives interactivity

Digital signage has changed the way people interact with media. Compelling content has explored new methods for engaging large crowds, while interactive display screens’ high resolution, response time and ability to support multiple types of content simultaneously have proven highly attractive to passersby.

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Wide-format Printing: How to profit from wrap graphics

Many commercial printing companies have been entering the wide-format arena in recent years, as the market continues to grow. Most advertisers say wide-format graphics are effective at meeting their goals, so there has been a corresponding increase in spending on out-of-home (OOH) advertising over time.

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