How to advertise your way out of business

Too many companies today are advertising their way out of business with low-quality signage. Unfortunately, their owners do not seem to realize the highly negative impact such signs can cause. A recent, large-scale study helped to illustrate the substantial importance of high-quality signage to a customer-facing business.

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Illuminated Signage: Regulatory issues for LED retrofits

There are many business opportunities in Canada’s sign industry today to retrofit older electric signs with new light-emitting diode (LED) illumination systems. While these systems may be much easier to install than their fluorescent and neon predecessors, it is important to keep in mind a revamped sign in the field will need to be professionally inspected again and recertified for future use.

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Digital Signage: Connectivity for content delivery

Connectivity is the ‘unsung hero’ of digital signage, enabling what many assume are the inherent benefits of the medium, delivering the right message at the right time, in the right location, to the right audience. On-screen content, media delivery, file forwarding and system monitoring all depend on taking a reliable, scalable and cost-effective approach to connectivity.

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Wide-format Graphics: Clearing the air

Earlier this year, Northern Flags—a European supplier of fabric-based point-of-purchase (POP) displays, banners and flags—completed the printing, treatment and installation of a 20 x 10-m (65.6 x 32.8-ft) banner that reportedly purifies the air surrounding it.

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Sign Systems: A world of wayfinding

World on Yonge is a new 4-ha (10-acre) mixed-use development just north of Toronto in Markham, Ont., with a single wayfinding and signage package visually connecting its various facilities, which include a public shopping mall, a hotel, two residential condominium towers, stores to serve residents, offices and parking lots.

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