The soft sell

Textile Image, a new division of The Flag Shop in Kitsilano, B.C., has installed a Scitex LX850 printer from HP Canada, as it continues its transition from screenprinting to digital printing on textiles.

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Labatt launches beer with golf cart screens

Beer brewer Labatt recently launched a digital out-of-home (DOOH) advertising campaign to help introduce Michelob Ultra in Canada by targeting thirsty golfers through the screens in their carts. The campaign is running on Abcon Media’s network of Global Positioning System (GPS) touch screens, installed in golf carts across Canada. Along with a standard sequence of…

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New ad contract announced for Mississauga’s buses

Lamar Advertising has signed a five-year transit ad contract with MiWay, the public transportation agency that operates buses in Mississauga, Ont. MiWay’s fleet includes 448 buses running on 88 routes, serving 738,000 residents throughout 179 km2 (70 sq. mi) of the city. Under the contract, Lamar will display messaging from advertising agencies and direct clients…

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Carte Blanche winners revealed

Montreal-based Astral Out-of-Home has announced the winning project in the English section of its annual Carte Blanche for Creatives contest, which encourages the design of out-of-home (OOH) ads without a brief or any restrictions.

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More digital billboards coming to Montreal

Astral Out-of-Home is expanding its network of digital billboards alongside Montreal-area highways, adding two new dynamically illuminated faces this month. The expansion will bring the local network to a total of 15 boards. “These additional billboards will give advertisers new opportunities in key areas, including the West Island, heading toward Montréal-Pierre Elliott Trudeau International Airport…

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Edmonton sign shop inducted into hall of fame

Colin and Michelle Reid, Edmonton-based franchisees for Signarama, won the company’s overall achievement award and were inducted into its hall of fame during the United Franchise Group’s (UFG’s) World Expo in May. Edmonton Signarama, which opened in 2005, is the first Canadian franchise to be inducted (pictured left to right are: Michelle; UFG president and…

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