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Essential considerations when implementing digital signage

When rolling out a digital signage strategy, there is a lot to think about. From developing a content strategy to mounting the screens, turning a vision into reality can be a daunting task, especially if new to digital signage.

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Tips and tricks for graphics to bricks

Be it transforming the look of an office interior, decorating the outside of a building, or even changing the appearance of pavements and flooring, graphics can be used in a whole host of weird and wonderful ways.

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Navigating business in a post-pandemic world

By Scott Mitchell Over the last two years, the broad media landscape has experienced more disruption than ever before as result of the global pandemic. To “keep heads above water,” marketers had to re-evaluate how they reach customers, leading many to explore new and innovative opportunities to engage with their audience. In response to this,…

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Programmatic DOOH is fast transforming the out-of-home industry

By Ben Bookbinder Out-of-home (OOH) advertising was one of the sectors most impacted by the pandemic, and research shows investment in digital out-of-home (DOOH) advertising in Canada dropped by nearly a quarter from 2019 to 2020. Despite this, with many parts of the world showing signs of economic recovery, and audiences once again returning to…

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