More GraphixWalls installed at Union Station

Trans-Lux recently provided eight new amber GraphixWall display units for GO Transit’s train and bus facilities at Toronto’s Union Station, the busiest transportation hub in Canada. The electronic light-emitting diode (LED) displays, which post train departure information at the bus and track levels, join more than 100 other GraphixWalls already installed for GO throughout the…

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TTC signs new transit advertising contract

The Toronto Transit Commission (TTC) has awarded out-of-home (OOH) advertising rights throughout its system to Pattison Outdoor, with a new contract effective January 1, 2012. The 12-year deal includes two five-year renewal options. The new contract covers all advertising opportunities on and in subway stations, trains, buses and streetcars. The stations will be updated with…

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Entry Island inaugurates trail signs, info panels

New signs and interpretation panels have been introduced for the trails of Entry Island, Que., as part of an effort to reduce the environmental impact of thousands of tourists, in addition to improving wayfinding. The Future Committee, which carries out tourism development projects for the island, created the signage system and related brochures with the…

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Canadian Tire rolls out interactive kiosk

A new digital kiosk at a Canadian Tire store in Mississauga, Ont., is helping customers search for and locate products, browse flyers, scan Quick Response (QR) codes and have instant promotions sent to their smart phones. Installed near the store’s main entrance, the kiosk—developed by Toronto-based Jibestream Interactive Media, using its Novomap software platform—features a…

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Cirque du Soleil shines in glasses-free 3-D display

Montreal-based Cirque du Soleil has celebrated the fifth anniversary of Love, its Beatles-themed show at the Mirage Hotel in Las Vegas, Nev., by unveiling a three-dimensional (3-D) digital display that does not require viewers to wear special glasses. Installed in the Mirage’s lobby, the 1.3-m (52-in.) ‘autostereoscopic’ display is the result of a new joint…

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Digital signage lifts advertiser’s spirits

The Canadian Out-of-Home Digital Association/Association Canadienne de l’Affichage Numérique (CODACAN) has released a study crediting digital out-of-home (DOOH) advertising with lifting sales of Grant’s Scotch Whisky. CODACAN partnered in late 2010 with ad agency MacLaren Momentum and spirits importer PMA Canada on a six-week trial campaign. A series of Grant’s ads ran exclusively on CODACAN…

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Dynamic menus run to Woodbine Racetrack

    As part of multi-phase renovations to Toronto’s Woodbine Racetrack, new digital screens have been added to the Willows Restaurant, allowing staff to update menu information throughout the day. The 188-seat restaurant will display its menu options, ingredients, pricing and photos on a three-screen array. Woodbine Entertainment Group is using the Audience software platform—developed…

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