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The World Out of Home Organization (WOO) launched its new Global Guidelines for Audience Measurement at the WOO Global Congress in Toronto, Ont. These new guidelines aim to promote sector growth worldwide by improving the value, accountability, and trust in out-of-home (OOH) advertising, and updating existing best practices for the digital-out-of-home (DOOH) era. This includes:…
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The town of Oakville, Ont., and the Mississaugas of the Credit First Nation (MCFN) have launched a project to situate land-based placemaking signage throughout the community. According to a report from oakvillenews.org, more than $20,000 was provided to the town for the fabrication and placement of 20 permanent Treaty Lands signs in high-traffic areas, as…
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The Out of Home Advertising Association of America (OAAA), the trade group representing the Out of Home (OOH) advertising industry, released a methodology for capturing mobile advertising IDs representing the audience exposed to Digital Moving Out-of-Home (DMOOH) media. The guide is a road map for addressing the challenges of capturing accurate data for a special…
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Mimaki USA, a manufacturer of wide-format inkjet printers and cutters, released the new Pure Clear ink “MH-110PCL,” intended for use with the Mimaki 3DUJ-553 full colour 3D printer. The newly developed pure clear ink “MH-110PCL” negates the yellowish tint evident in the previous “MH-100CL” clear ink, enabling more transparent modeling. The ink delivers clear output…
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FESPA is launching its third global Print Census, with the first surveys being completed by visitors to FESPA Global Print Expo and European Sign Expo to provide fresh insight into industry trends and recognize the challenges and opportunities faced by printers and sign makers post-pandemic. The third iteration of this research initiative will delve further…
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A plan is in motion to install digital signs at every bus stop in the city of Guelph, Ont., giving passengers real-time information about when their bus will arrive and other helpful travel details. According to a report from guelphtoday.com, the digital signage installation is part of an effort to get more people out of…
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The sign, graphics, and visual communications industry gathered in-person for the first time in three years in Atlanta for the industry’s ISA International Sign Expo 2022. ISA International Sign Expo 2022 provided business-building ideas and products to help sign, graphics, print, and visual communications companies deliver innovative projects. The tradeshow floor marked the first time…
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Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has welcomed Talon Outdoor, a global out-of-home (OOH) full-service agency, as a member. Like all COMMB members, Talon Outdoor will receive exclusive access to COMMB data, platforms, tools, and member marketing services, proving valuable for Talon as a new out-of-home specialist agency in the Canadian landscape. Talon Outdoor…
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Robert Mattatall, founder and consultant of Mattatall Signs Ltd. in Dartmouth, N.S., and Mark Granberry, president and CEO of GSG in Dallas, have each been presented the Kirk L. Brimley Distinguished Service Award at the International Sign Association (ISA) Sign Expo 2022. The award is the highest honour of the sign, graphics, and visual communications…
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Educational and informative signage has been given the green light by Hamilton City Council that will see signs erected at ‘problematic’ sites in the city. According to CBC news, the emergency and community services committee received a report calling for the city to build relationships with local Indigenous communities based on trust and respect, hire…
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